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6 CRM best practices you need to know

6 CRM best practices you need to know

Most companies have customer relationship management (CRM) software to help them keep track of contact information and purchase history. But having a large database is worthless if you’re not using it to build long-lasting relationships. To keep existing clients coming back and bring new ones in, follow these CRM best practices.

Social media helps improve content

Social media helps improve content

To truly understand their customers’ purchasing habits, all content marketers have to do is follow the clues left on social media platforms. By doing this, they can send the right content to the right audience and increase conversions and sales. Here’s what you need to know to utilize social media to your business’s advantage.

Workplace Analytics measures productivity

Workplace Analytics measures productivity

Microsoft’s MyAnalytics was designed for employees to monitor their individual performance. An updated version, Workplace Analytics, is a significant upgrade because it can be accessed by managers. It not only provides managers with insight into an individual employee’s performance, but it also helps them plan and create strategies around increasing productivity and improving employee output and engagement.

Why SMBs should use Google Posts

Why SMBs should use Google Posts

Launched in 2016 during America’s presidential election, Google Posts was originally intended to be used by the candidates. In response to the extreme limitation, Google expanded the service to a number of local businesses in the same year. Here’s why it gained popularity among small- and medium-sized businesses so quickly:

What they can do
Google Posts basically allow users to communicate directly in the search results.

Add minutes to your day with email automation

Add minutes to your day with email automation

How many routine emails would you say your sales and marketing teams send every day? If it’s not many, is that because you don’t have the resources for mass outreach campaigns? Either way, email automation is the perfect solution to staying in touch with customers and prospects without wasting company resources.

The Facebook tools your business needs

The Facebook tools your business needs

Businesses in the digital age rely on a strong online presence to stand a chance against stiff competition. This explains why many SMBs are turning to social media marketing. And with platforms like Facebook with a global audience of 1.8 billion users, the time to leverage the right tools to your advantage is now.

Changes to Office 365

Changes to Office 365

Whether it’s for the sake of aligning with Windows 10, or not, Office 365 Pro Plus will be upgraded twice a year, in March and September. But what does this mean to business owners like yourself? Will the new update schedule affect how Microsoft plans to deliver and support ProPlus in the future? We’ll answer all that and more.